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            Home industry ushered in capital upsurge

            2018-05-23 Source:admin View:822
            Home industry ushered in capital upsurge

            In the first quarter, a number of home enterprises received capital attention.

            In recent years, household industry has been gradually concerned by capital. As one of the categories of "last capital concern", home industry financing is a little bit late compared to other industries, but the capital upsurge is in the end. Whether it is the external professional investment institutions, or the home industry, "no money" enterprises, there are investment in household enterprises action, which can be said to be the home industry unprecedented "money path."

            Home enterprise "money path"

            According to the reporter's incomplete statistics, in the first quarter of 2018, the home industry related financing has exceeded a billion, about ten more home enterprises financing success, of which more than 100 billion level of capital injection.

            The benefits of domestic enterprises entering the capital market are very obvious. According to the 2017 annual report released by Red Star Mei Kai Long in 2017, red star Mei Kai Long has invested in the Optima home group Limited by Share Ltd in 2013, accounting for 4.99% of the investment company, and the Optima home is mainly engaged in the furniture manufacturing business. The cost of equity investment by Optima is 157560000 yuan. In March 2017, Optima was listed on the Shanghai stock exchange. The company changed its fair value by 2043092330.85 yuan, and the balance of the book was 2200652330.85 yuan in December 31, 2017. In terms of book value, Optima invested 158 million yuan to invest in the home.

            The first landings of A shares and H shares, red star Mei Kai Long "no money", but also invested in a number of home industry enterprises, involved in smart home, upstream industrial chain leading, home logistics, design and decoration, custom home and other fields, including cloud Ding door lock, purple light, dream lily, cool man, Syman and so on. As a Pan home business platform service provider, red star Kenson naturally has a more forward-looking insight into the industry. It can be said that its investment layout also reflects the preference of capital to the home industry. "Unicorn" enterprises in the industry, smart home especially intelligent single products, environmental protection and technology production enterprises, and provide platform services, subversion the traditional decoration model of the middleman, become the focus of capital enterprises.

            Insiders said that in the past two years, home enterprises have been so densely paid attention to capital, which is unprecedented in the development of the industry for more than 20 years, which also indicates that the industry has great potential. The strength of enterprises will get faster development of capital holdings, leading enterprises in every sub sector will stand out.

            Hot money is also hot

            From the financing situation of home enterprises in recent years, although capital is close to the home enterprise, but after the "upsurge", some enterprises have been "flapped ashore". Obviously, the influx of hot money may bring more opportunities to the industry, but it is also a process of ebb and flow.

            The collision between the field of Internet home clothing and capital, although the birth of the tuba rabbit and other well-known enterprises, but the upsurge in the past, also gradually calm down, the outcome is not so satisfactory. According to the "2017-2022 years of China Internet home apparel industry market outlook and solution depth analysis report" issued by the forward-looking Industry Research Institute, 46 enterprises in the field of Internet domestic clothing in 2016 have obtained financing, and the total number of financing times is 51, and the total amount of financing is about 3 billion 871 million yuan. Overall, the financing situation of Internet home decoration in 2016 declined slightly compared with 2015, and the number of enterprises receiving financing decreased by 7, and the total amount of financing decreased by 28.4%.

            Beijing News reporter learned that at present, there are a number of Internet companies have been closed, some of the "net red" enterprise survival period is mostly not more than three years, and many well-known investment institutions are optimistic, but it is quickly quietly. Therefore, it is impossible to succeed in the way of "burning capital" in a public relations war. The products and services of the home industry pay more attention to the quality. As an enterprise enough, how to hold the opportunity to hold the capital is the problem that many home enterprises need to consider.

            The industry also reminded that although the current market environment is very good, but the home business should not blindly pursue fast, high standard products and services are the foundation. While constantly raising funds and expanding the market, home enterprises also need to improve their management capabilities and improve their ability to integrate resources so that the value of capital will emerge.

            Which household enterprises are the capital favors?

            With the refinement of various categories in the home industry, it can be seen from the enterprises financing in 2018 that "specialized" enterprises are also more able to get the approval and favor of the investment institutions. With the change of the market environment, the gap between enterprises is increasing, and more subdivision and professional home enterprises are expected to get more support.

            Platform service provider

            The traditional home decoration industry chain is long, which also gives entrepreneurial companies many opportunities. In the past two years, with the rise of VR technology and the immersion of e-commerce mode in the industry, a large number of intermediate service platforms have been spawned. For example, relying on the cloud design platform of VR technology and the intermediate business platform providing service to the upstream and downstream of the industrial chain, these platforms change the traditional decoration process and service mode, not only by professional capital institutions, but also in the home industry of Red Star Mei Kai Long and other home industry giants.

            In January 24th, VR based home furnishing platform, Gu Ju, recently completed the A round of 20 million yuan financing. The current round of financing is led by zero capital. This round of financing is mainly used for the optimization iteration of Valley house VR design system and the optimization of VR home supply chain product system. Gu Ju is a B2C push to bridge the gap between designers and users.

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